![]() ![]() ![]() ![]() Niantic’s adoption of this data centric approach and A/B testing would serve them well. In 2011, Niantic unveiled their first title known as Field Trip (an augmented reality game focusing on highlighting cooling events going on near users), it didn’t have much of an impact on the market but it helped Niantic gain data and gauge consumer interest on future location-based products. Niantic has shaped up to be a relatively quiet titan in media, thanks to John Hanke-also founder and CEO of Keyhole (2001), (Google would later acquire them and form Google Maps, 2004-2005). Niantic Labs is an American software company focusing on location and augmented reality experiences. Niantic Labs was formed in 2010 as an internal startup with Google (now Alphabet inc.-during the shift to Alphabet Inc, Niantic was spun out). Today, we’re going to be deviating from Meta and covering a sleeping giant known as Niantic. Hey all, Robin here-I hope you enjoyed my last Substack on Meta. ![]()
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